Stadia Magazine has published to its website an article written by Steve Beecroft, Managing Director , Consulting Smart Ltd.
"Many stadia managers and clubs are investigating smart technologies such as multi-application smartcards, cashless payment, near field communications (NFC), and short message service (SMS) to provide a better customer experience, generate additional revenue and deliver cost efficiencies. The stadia sector can use any combination of smart technologies to provide a more enjoyable experience for customers, including easy access to the event, convenient ticket purchase, shorter queues within the stadium – which will also provide opportunities to generate additional revenue for the club.
On the surface, these time-saving technologies sound like the way forward, and indeed........."
To read the full article please click here
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