Football Clubs and Councils Collaborate with Smart Cards

Week in the Life of a Football Supporter with a Residents Smart Card.
Part 3 of 8

Wednesday
Sam follows his usual routine into work using the “Residents and Supporters” smart card on the bus and to access his office building. Today is Sam’s birthday and direct from the football club CRM to his mobile phone via text he has received a 2-4-1 offer to eat in the restaurant at the stadium so at lunch time Sam meets his wife for lunch. The offer also states that if he pays for the meal with the closed purse on his “Residents and Supporters” smart card he will receive treble loyalty points. Sam tops up his e-purse on his “Residents and Supporters” smart card by text message. Sam redeems the 2-4-1 offer and pays for the meal with the closed e-purse on his “Residents and Supporters” smart card.

When Sam returns to work he uses the “Residents and Supporters” smart card to access his office building.

After work Sam decides to go to the gym he uses the “Residents and Supporters” smart card for the bus journey and once at the gym, which is a council leisure centre, Sam uses the “Residents and Supporters” smart card to gain entry to the centre as it is also his membership card for the leisure centre. Sam also uses the “Residents and Supporters” smart card inside the leisure centre to register his use of the gym and again use of the swimming pool. Sam then travels home on the bus using the “Residents and Supporters” smart card for the journey home.

At home Sam logs on to www.yourfootballclub.co.uk and checks the balance on his loyalty account and discovers that he has an additional 350 points for topping up, paying in the restaurant and also a bonus for his birthday. Sam has also been given additional points for participating I physical activity at the gym, this is an PCT initiative to promote healthy living and combat obesity and help reduce the pressure on the local NHS. The scheme is supported by the Local council and the football club. (14)

THE END

If you want to see what Sam can do with the "Residents and Supporters" smartcard during the rest of his week follow, then us on Twitter http://twitter.com/SmartStadia and you will get a tweet when each day goes live.