Week in the Life of a Football Supporter with a Residents Smartcard.

Week in the Life of a Football Supporter with a Residents Smartcard.
Part 8 of 8

Summary, Conclusion and Next Steps

The previous 7 parts and this final conclusion of a “Week in the Life of a Football Supporter with a Residents Smartcard” demonstrate very clearly how a single card can provide access to many different services and activities delivered by multiple providers from both public and private sectors.

This is not theory every one of the applications below is a live application in a scheme in the UK. This document “Week in the Life of a Football Supporter with a Residents Smartcard” simply brings them all together on the one card.

LIST OF APPLICATIONS USED

• Logical Access – Home PC
• EMV Payment – (Europay/MasterCard/ Visa)
• Access Control – Council Building access
• Council specific – e-Purse
• Access Control – Parking
• Loyalty
• Library Membership – Local Authority
• Staff ID
• Access Control – Football Stadia
• Ticketing – Football match day or season
• Football Club Specific – e-Purse, Cashless in the Stadia and Shop.
• Football Club Membership
• Leisure Club Membership – Local Authority
• Access Control – Leisure
• Network ID – Higher Education / Learning Resource
• PC Accessibility – SNAPI
• Auto Form Fill
• Concessions - Transport
• Parking – Local Authority
• Bill Payment – CTax / Rent
• Entitlement – Cycle Hire

NUMBER OF USES

• Monday 10
• Tuesday 10
• Wednesday 14
• Thursday 12
• Friday 11
• Saturday 16
• Sunday 4

• Total for the week 77

• Average daily use 11

BENEFITS

For a full list of operational and cashable benefits of such a scheme in your organisation contact sbeecroft@smartstadia.com . However we have highlighted below the typical benefits that other Football Clubs and Local Authorities have realised.

• More Customer Data
• Better Quality Customer Data
• Improved Know Your Customer Capability
• More Effective CRM Campaign Development
• Better CRM Campaign Management
• Increased Revenue (potentially £300+ per season for a Football Club)
• Reduces Costs
• Greater Efficiency
• Leaner Overall Service Delivery
• Richer Customer Experience
• Improver Customer Loyalty
• Fewer Debtor Days
• Faster Payment
• Improved Cash Flow
• New Revenue Streams
• Peer Envy
• Greener Operations
• Improved Community Reputation

This is not and exhaustive list however it is a good example of what a smart card scheme like this can do for your organisation. If you don’t think your Chief Executive would like you to deliver any of the above benefits then we will simply thank you for reading and advise you to stop reading now.

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Still reading? Ok you must be serious. If you really do wish to find out how a multi-application, multi-vendor scheme can help your organisation specifically then call or email Steve Beecroft, Smart Technologies Consultant on 07855 364493 or sbeecroft@smartstadia.com .

Your CEO will thank you if you do, and you will kick yourself if you don’t.

THE END

If you want to see what Sam can do with the "Residents and Supporters" smartcard during the rest of his week follow, then us on Twitter http://twitter.com/SmartStadia and you will get a tweet when each day goes live.