Without points programs, coupons and other incentives, mass adoption of contactless-mobile payment will not happen in Japan.
That’s one of the main conclusions of a report released Monday by U.S.-based research and consulting firm Celent on Japan’s contactless-wallet rollout.
According to veteran Japan-watcher Red Gillen, author of the report, major backers of the contactless-mobile payment rollout in Japan, including dominant telco NTT DoCoMo, acknowledge they should have emphasized promotions and other reward programs a lot earlier than they did.
“Payments are a commodity; they (consumers) want points,” Gillen told NFC Times. “If it weren’t for points or promotions, adoption would be drastically lower.”
Moreover, Japanese merchants haven’t been “particularly interested in......to read the full report Click Here
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