Football Clubs and Councils Collaborate with Smartcards

Week in the Life of a Football Supporter with a Residents Smartcard.
Part 2 of 8

TUESDAY
Sam follows his usual routine into work using the “Residents and Supporters” smart card on the bus and to access his office building. At lunch time he goes in to the local library and borrows a book relating to his Business Management course. He uses the self service desk and presents the “Residents and Supporters” smart card to register the loan of the books, the card is also acts as his library card.

Sam decides to go straight to the football club from the office and meets his friend outside the stadium, where Sam realises that he has forgotten his ticket. However Sam is not concerned as he simply goes to the club shop where they read his card and confirm he was issued with a valid ticket and validate the access control system to accept the card. (In reality Sam did not need to do this as when he used the card to ID himself online the previous day when purchasing the tickets, the card and the barcoded ticket were automatically added to the access control system as valid for entry for this game. The system however would only accept the first form i.e. card or ticket for entry, once one form had been used the second would be automatically rendered void this is for security and revenue protection purposes.)

Sam’s friend arrives and they both enter the stadium Sam with the “Residents and Supporters” smart card and his friend with his own barcoded ticket. In the stadium Sam and friend both get a drink and something to eat. As Sam has the “Residents and Supporters” smart card he goes straight to the cashless payment queue which is shorter than the cash queue and to boost take up of the new “Residents and Supporters” card there is a discount on all product when paying by the pre pay e-purse. Sam pays using the closed e-purse and he is served quicker than his friend who is paying with cash and saves money. Sam then receives a text message from the football club Events Team thanking him for entering the stadium early and offers him a bogoff offer on the new line in pasties from a local bakers if he uses his closed e-purse for payment.

Sam and friend watch the first half during which Sam tops up his e-purse on his “Residents and Supporters” smart card by text message. Then at half time he takes advantage of the bogoff offer.

After the match friend Sam uses the “Residents and Supporters” smart card for the bus journey home. At home Sam checks his loyalty account and sees a total of 125 new points from the purchases and entering the stadium early. (10)

THE END

If you want to see what Sam can do with the "Residents and Supporters" smartcard during the rest of his week follow, then us on Twitter http://twitter.com/SmartStadia and you will get a tweet when each day goes live. Alternatively if you would like to find out what the costs and benefits associated with multi application smartcards in a football club or local authority environment would be please click >http://www.smartstadia.com